Farhad Hassan | UX, Interaction & DesignOps

$ whoami

01/06

Design Manager at ShopUp

Designing products for 30M+ people across last-mile delivery and embedded finance by turning complexity into usable systems.

I lead a design team, run research with real users, and build the systems that let teams ship with confidence.

View resume ↗

30M+

Users served

$93M+

Business impact contributed to

600K+

Businesses served

40%

Faster design to development

Years in product design

$ cd ~/experience

02/06

Eight years of designing for how people earn, ship and get paid.

 0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZN 0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZO 0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZW 0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZ

ShopUp · Dhaka, Bangladesh

ShopUp

Design ManagerJan 2025 to Present
Senior Product Designer IIJun 2022 to Dec 2024
Senior Product DesignerJan 2020 to May 2022

Leading UX across ShopUp's ecosystem of logistics, wholesale SaaS, financing and credit products, serving over 30M users.

01Lead design across Porshi, Mokam, REDX, Unicorn, embedded finance tools and internal platforms, keeping one consistent experience across ShopUp's SaaS suite.
02Mentor a four-member design team and set the rituals, critique and ownership model that keep quality high across products.
03Established research practices with data and product teams, turning field interviews and usage data into roadmap decisions.

$ ls ~/skills

03/06

How I lead, decide and build.

Leadership

> Team leadership

Each designer owns a product. I set direction, unblock and raise the bar.█Each designer owns a product. I set direction, unblock and raise the bar.█

$ which tools

04/06

What I work with every day.

Design

Figma (token-based design systems), Sketch, Zeplin, Adobe CC

Build & publish

Framer, Webflow

Data

Google Analytics, Hotjar, PostHog

Delivery

Jira, Asana

Claude Code, ComfyUI, Automatic1111

$ cat education.txt

05/06

2018

Bachelor of Business Administration

BRAC University

$ ./contact

06/06

Building something people rely on every day?

View resume ↗

Email · farhadh.design@gmail.com

LinkedIn · in/farhadhassantamim

$ cd ~/contact

06/06

Have a complex product that needs to feel simple?

Let's talk

Index

Case studies

Writing

Resume

Elsewhere

LinkedIn ↗

Instagram ↗

X ↗

$ cd ~/contact

06/06

Have a complex product that needs to feel simple?

Let's talk

Elsewhere

LinkedIn ↗

Instagram ↗

X ↗

Index

Case studies

Impact

How I work

Writing

References

@keyframes ansi-head-blink { 0%,49% { opacity: 1 } 50%,100% { opacity: 0 } } .ansi-head-cursor { animation: ansi-head-blink 0.8s steps(1) infinite; } Farhad HassanFarhad Hassan

@keyframes ansi-head-blink { 0%,49% { opacity: 1 } 50%,100% { opacity: 0 } } .ansi-head-cursor { animation: ansi-head-blink 0.8s steps(1) infinite; } Farhad HassanFarhad Hassan

@keyframes ansi-head-blink { 0%,49% { opacity: 1 } 50%,100% { opacity: 0 } } .ansi-head-cursor { animation: ansi-head-blink 0.8s steps(1) infinite; } Farhad HassanFarhad Hassan

Building something people rely on every day?

Building something people rely on every day?

Have a complex product that needs to feel simple?

Have a complex product that needs to feel simple?