Fintech
Fintech
Logistics
Logistics
AI
AI
Design System
Design System
$ who-am-i
00/06
Farhad Hassan · Design Manager
I turn regulated, complex finance & logistics systems into products used by 30M+ people.I turn regulated, complex finance & logistics systems into products used by 30M+ people.
I turn regulated, complex finance & logistics systems into products used by 30M+ people.I turn regulated, complex finance & logistics systems into products used by 30M+ people.
8+ years leading end-to-end design across eight business units, spanning embedded finance, digital credit, and last-mile logistics. I set the direction, align the teams, and build the systems that work at scale.
8+ years leading end-to-end design across eight business units, spanning embedded finance, digital credit, and last-mile logistics. I set the direction, align the teams, and build the systems that work at scale.
View work ↓
Fintech
Logistics
AI
Design System
$ cd ~/case-studies
01/06
Products that move money & goods, at scale.Products that move money & goods, at scale.
Products that move money & goods, at scale.Products that move money & goods, at scale.
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01/04FintechLead Designer
PayWell: Agent Collection & Disbursement
The agent app that turned manual, error-prone cash collection into an accurate, cheaper operation.
46%Cost reduction
85KMonthly retailers
02/04LogisticsLead Designer
REDX: Merchant’s Delivery Management Panel
The merchant panel slowed down daily operations. I redesigned it around what 137 interviews & 200+ support tickets revealed.
20%Fewer tickets
27.6%Faster to first parcel
03/04FintechLead Designer
PayWell Corporate: Employee-First Fintech
One platform for employee travel, recharge, & conveyance, replacing scattered providers, manual approvals, and invoice chaos.
Every expense trackedWith one approval chain
04/04Design SystemSenior Designer
ShopUp: Unified Design System
Eight brands were drifting across Sketch and Zeplin. I co-led the tokenized Figma system that streamlined design & engineering.
5 days to 3Design sprints
$4,500Cost saved annually
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$ cd ~/impact
02/06
Real numbers from products people use every day. I measure the work by what it changed for the business.Real numbers from products people use every day. I measure the work by what it changed for the business.
Real numbers from products people use every day. I measure the work by what it changed for the business.Real numbers from products people use every day. I measure the work by what it changed for the business.
Real numbers from products people use every day. I measure the work by what it changed for the business.Real numbers from products people use every day. I measure the work by what it changed for the business.
30M
Users reached across fintech and logistics
600K+
Businesses served through platforms I designed
40%
Reduction in design-to-development handoff time
$93M+
Business impact contributed to over eight years
30M
Users reached across fintech and logistics
600K+
Businesses served through platforms I designed
40%
Reduction in design-to-development handoff time
$93M+
Business impact contributed to over eight years
30M
Users reached across fintech and logistics
600K+
Businesses served through platforms I designed
40%
Reduction in design-to-development handoff time
$93M+
Business impact contributed to over eight years
$ cd ~/how-i-work
03/06
Lead the work, grow the team.Lead the work, grow the team.
Lead the work, grow the team.Lead the work, grow the team.
01
Designleadership
Three designers on my team, two promoted to senior. The post-sprint review I introduced is now standard practice across design and engineering.
02
Problemframing
The hardest part of fintech and logistics work is agreeing on what the problem is. I get product, engineering, and data to one definition before anyone opens Figma.
03
Judgment &evidence
Analytics tell you what already happened, not what comes next. Reading users well fills that gap, and the decisions I trust most come from holding both at once.
04
Systems &tooling
Token-based design systems, working prototypes, and internal tools I build myself. Engineers get reference components instead of specs they have to interpret.
$ cd ~/writing
04/06
Things worth building, & what they taught me.Things worth building, & what they taught me.
Things worth building, & what they taught me.Things worth building, & what they taught me.
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Pager
Every new file started with retyping the same page names. So it became a reusable library, and other designers now use it too.
[ Figma plugin ][ Live ]
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Pager
Every new file started with retyping the same page names. So it became a reusable library, and other designers now use it too.
[ Figma plugin ][ Live ]
░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░
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Doc. collection loop
Compliance asks for more paperwork than anyone will finish in one sitting. A loop that carries them from one upload to the next is now standard across ShopUp's products.
[ Article ][ 6 min ]
$ cd ~/references
05/06
People who saw the work up close.People who saw the work up close.
People who saw the work up close.People who saw the work up close.
© 2026 Farhad
Elsewhere
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Index
Case studies
Impact
How I work
Writing
References
© 2026 Farhad