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Work

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I turn regulated, complex finance & logistics systems into products used by 30M+ people.

I turn regulated, complex finance & logistics systems into products used by 30M+ people.

8+ years leading end-to-end design across eight business units, spanning embedded finance, digital credit, and last-mile logistics. I set the direction, align the teams, and build the systems that work at scale.

8+ years leading end-to-end design across eight business units, spanning embedded finance, digital credit, and last-mile logistics. I set the direction, align the teams, and build the systems that work at scale.

Fintech

Logistics

Design System

AI

Fintech

AI

Logistics

Design System

Case studies

Products that move money

& goods, at scale.

Products that move money & goods, at scale.

Impact

Real numbers from products people use every day. I measure the work by what it changed for the business.

30M

Users reached across fintech and logistics.


600K+

Businesses served through platforms I designed.

40%

Reduction in design-to-development handoff time.

$93M+

Business impact contributed to over eight years.

30M

Users reached across fintech and logistics.

600K+

Businesses served through platforms I designed.

40%

Reduction in design-to-dev handoff time.

$93M+

Business impact contributed to over eight years.

How I work

Lead the work, grow the team.

Lead the work, grow

the team.

Design leadership

Three designers on my team, two promoted to senior. The post-sprint review I introduced is now standard practice across design and engineering.

Judgment & evidence

Analytics tell you what already happened, not what comes next. Reading users well fills that gap, and the decisions I trust most come from holding both at once.

Problem framing

The hardest part of fintech and logistics work is agreeing on what the problem is. I get product, engineering, and data to one definition before anyone opens Figma.

Systems & tooling

Token-based design systems, working prototypes, and internal tools I build myself. Engineers get reference components instead of specs they have to interpret.

Design leadership

Three designers on my team, two promoted to senior. The post-sprint review I introduced is now standard practice across design and engineering.

Problem framing

The hardest part of fintech and logistics work is agreeing on what the problem is. I get product, engineering, and data to one definition before anyone opens Figma.

Judgment & evidence

Analytics tell you what already happened, not what comes next. Reading users well fills that gap, and the decisions I trust most come from holding both at once.

Systems & tooling

Token-based design systems, working prototypes, and internal tools I build myself. Engineers get reference components instead of specs they have to interpret.

References

People who saw the work up close.

People who saw the work up close.

  • Eight months, eleven time zones, no friction.

    Farhad rebuilt the whole of Furnzy, then built the pipeline that told us whether it was working. Eleven time zones apart, and I never once felt like I was managing a contractor.

    Bryan Dyson

    CEO, Furnzy

  • Set the direction, then sat with the engineers.

    Farhad set the design direction for the whole merchant panel, then sat with our engineers to get the hard parts right. Rare to find both in one person.

    Nazmul Hossain

    Engineering Director, REDX

  • Designer to design leader in five years.

    In five years managing Farhad, I watched him grow from a strong designer into a genuine design leader, someone who sets the bar, lifts the people around him, and stays in the work alongside them.

    Nayeem Bin Noor

    Former Director of Design, ShopUp

  • Eight brands stopped drifting apart.

    He turned a fragmented, eight-brand product into one design system the whole org actually uses. The delivery speed-up was real and measurable.

    Ataur Rahim

    CEO, ShopUp