T+00:00:00
ORBIT 01
░▒▓█ SIGNAL LOCKED
ALL SYSTEMS NOMINAL
I turn regulated, complex finance & logistics systems into products used by 30M+ people.
Fintech
Logistics
AI
Design System
8+ years leading end-to-end design across eight business units, spanning embedded finance, digital credit, and last-mile logistics. I set the direction, align the teams, and build the systems that work at scale.
Fintech
AI
Logistics
Design System
$ cd ~/case-studies
01/06
Products that move money & goods, at scale.Products that move money & goods, at scale.
01/04↗FintechLead Designer
PayWell: Agent Collection & Disbursement
The agent app that turned manual, error-prone cash collection into an accurate, cheaper operation.
46%Cost reduction
85KMonthly retailers
02/04↗LogisticsLead Designer
REDX: Merchant’s Delivery Management Panel
The merchant panel slowed down daily operations. I redesigned it around what 137 interviews & 200+ support tickets revealed.
20%Fewer tickets
27.6%Faster to first parcel
03/04↗FintechLead Designer
PayWell Corporate: Employee-First Fintech
One platform for employee travel, recharge, & conveyance, replacing scattered providers, manual approvals, and invoice chaos.
Every expense trackedWith one approval chain
04/04↗Design SystemSenior Designer
ShopUp: Unified Design System
Eight brands were drifting across Sketch and Zeplin. I co-led the tokenized Figma system that streamlined design & engineering.
5 days to 3Design sprints
$4,500Cost saved annually
01/04▓░░░░░░░░░░░░░
$ cd ~/impact
02/06
Real numbers from products people use every day. I measure the work by what it changed for the business.Real numbers from products people use every day. I measure the work by what it changed for the business.
Real numbers from products people use every day. I measure the work by what it changed for the business.Real numbers from products people use every day. I measure the work by what it changed for the business.
30M
Users reached across fintech and logistics
600K+
Businesses served through platforms I designed
40%
Reduction in design-to-development handoff time
$93M+
Business impact contributed to over eight years
30M
Users reached across fintech and logistics
600K+
Businesses served through platforms I designed
40%
Reduction in design-to-development handoff time
$93M+
Business impact contributed to over eight years
30M
Users reached across fintech and logistics
600K+
Businesses served through platforms I designed
40%
Reduction in design-to-development handoff time
$93M+
Business impact contributed to over eight years
$ cd ~/how-i-work
03/06
Lead the work, grow the team.Lead the work, grow the team.
01
Designleadership
Three designers on my team, two promoted to senior. The post-sprint review I introduced is now standard practice across design and engineering.
02
Problemframing
The hardest part of fintech and logistics work is agreeing on what the problem is. I get product, engineering, and data to one definition before anyone opens Figma.
03
Judgment &evidence
Analytics tell you what already happened, not what comes next. Reading users well fills that gap, and the decisions I trust most come from holding both at once.
04
Systems &tooling
Token-based design systems, working prototypes, and internal tools I build myself. Engineers get reference components instead of specs they have to interpret.
$ cd ~/writing
04/06
Things worth building, & what they taught me.Things worth building, & what they taught me.
░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░
↗█
Pager
Every new file started with retyping the same page names. So it became a reusable library, and other designers now use it too.
[ Figma plugin ][ Live ]
░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░
↗█
Pager
Every new file started with retyping the same page names. So it became a reusable library, and other designers now use it too.
[ Figma plugin ][ Live ]
░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░░░▒▒▓▓██▓▓▒▒░░
↗█
Doc. collection loop
Compliance asks for more paperwork than anyone will finish in one sitting. A loop that carries them from one upload to the next is now standard across ShopUp's products.
[ Article ][ 6 min ]
$ cd ~/references
05/06
People who saw the work up close.People who saw the work up close.
■ ■ ■~/references01/04
$ cat bryan_dyson.txt
Eight months, eleven time zones, no friction.
Farhad rebuilt the whole of Furnzy, then built the pipeline that told us whether it was working. Eleven time zones apart, and I never once felt like I was managing a contractor.█
— Bryan DysonCEO, Furnzy
$ cd ~/contact
06/06
Have a complex product that needs to feel simple?
Let's talk
↗
Farhad
Design Manager, ShopUp
Index
Case studies
Impact
How I work
Writing
References
Elsewhere
LinkedIn ↗
Instagram ↗
X ↗
© 2026 Farhad
Back to top ↑